The video opens with Keys looking uncomfortable as she sits down at her piano while "getting her a massive mop of curls prepped before a shoot". The music video premiered on BET's 106 & Park on December 17, 2012. Keenan Higgins of Vibe wrote that it is lyrically "one of her most powerful & inspirational songs to date" and said: "Be prepared to feel a boost of self-worth and intense inspiration with the sound of Alicia's crisp, confident vocals." Music video
Mark Edward Nero of praised the song for its empowering message of independence and compared it to her previous single, "Girl on Fire", writing: "Although the song couldn't be more different from the album's title track when it comes to tone and mood, the two songs share a theme of self-empowerment and independence." Scott Shetler of PopCrush noted Keys' vocals to be "breathy". Alexander of Idolator wrote: "We like Alicia Keys just the way she’s always been, but if she wants to be a 'Brand New Me' more power to her" and called the song "a graceful piano ballad of the sort we know and love from Alicia." Carl Williott, also from Idolator, praised the track for not being generic, calling it: "the restrained type of pop song that’s becoming harder to find amidst the deluge of hyper-processed vocals and pseudo- dubstep."
Melissa Maerz of Entertainment Weekly called the song "triumphant" and wrote that Keys "shows off her trills and her cocky attitude". On her official website, the singer wrote: "Brand new me is about the journey it takes to get to a place where you are proud to be a new you." She sings over the soft piano melody: "It's been awhile, I'm not who I was before/You look surprised your words don't burn me anymore/Been meaning to tell ya, but I guess it's plain to see/Don't be mad, it's just a brand-new kinda me/Can't be bad, I've found a brand-new kinda free." According to Andy Kellman of Allmusic, Keys regards "Brand New Me" as her autobiography. Keys sings about being a brand new version of herself, where nobody has control of her mind, heart and soul. Lyrically, the song speaks about growing and evolving. Of working with Sandé, Keys called it "instant magic" stating: "I have to say, myself and Emeli Sande – when we met and we really began to write together, it was instant magic and that doesn't happen all the time."
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She knew how to make people feel at ease." They also collaborated on two other songs from Girl on Fire. I was nervous, but she’s a very warm person. Sandé explained: "Writing with Alicia Keys was really great. The pair had previously collaborated on Sandé's album, Our Version of Events (2012) for a song entitled "Hope". Keys co-wrote the song with Scottish recording artist and writer Emeli Sandé. "Brand New Me" is a pop and R&B piano ballad with a duration of three minutes and fifty-three seconds (3:53), which is described as "delicate". Keys called working with Emeli Sandé "instant magic". It impacted urban adult contemporary radio on November 19. It's about being completely happy with finding yourself." The song's audio was uploaded to Keys' official VEVO channel. It says everything about everywhere that I've come and who I am now. She confirmed that it is the second single from Girl on Fire, stating: "'Brand New Me' is one of my favourites, it's going to be my second single and to me it's like my autobiography. On November 10, 2012, Keys posted the link for the audio of "Brand New Me" while also tweeting the song's official artwork. It is her first release under RCA Records, after a re-organization at parent company Sony Music Entertainment led to her previous label J Records roster being absorbed into RCA. Girl on Fire is Keys' fifth studio album and a follow-up to The Element of Freedom (2009). Where nothing can hold you back and no one can hold you down!" "There may be people in your life that knew you for a long time and they think of you only as the person you used to be and not the person you now are! And this song is a conversation introducing them to the new you.
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